Click through to the full article using the “More” link below for streaming updates from the WWDC 2009 Keynote address; coverage officially begins just before 10:00 AM PDT/1:00 PM EDT!

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Breaking reports coming out of the lines waiting for entry into the WWDC 2009 Keynote (media has just been admitted in the past few minutes) suggest that Steve Jobs may have been sighted entering the Moscone Center via a side entrance approximately one hour ago. Stay tuned to Rumors for updates on this breaking news [...]

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With time before today’s WWDC Keynote growing short and breaking rumors of Steve Jobs’ presence at the Moscone Center sending the grapevine into a frenzy, let’s take a quick look at some of the less certain, but no less exciting, possibilities that we might see emerge into the light of day this morning (PDT)/afternoon (EDT) [...]

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With the WWDC 2009 Keynote event nearly upon us, let’s taking a quick look at what we can expect from Apple’s next-generation operating systems: iPhone OS 3.0 and Mac OS X 10.6 “Snow Leopard”. Although we’ve known for some time now that we’ll only see a ‘Final Beta’ of Snow Leopard this week, expectations for [...]

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This first in a series of previews of what we and the rumor-mill at large are expecting from next week’s Apple World Wide Developer Conference (WWDC) focuses on the 2009 iPhones: yes, iPhones, multiple.

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Recently, Apple has made some particularly outrageous missteps with regards to its App Store approval process — approving obscenely offensive apps like “Shake the Baby” (only taken down after days of widespread condemnation), while denying apps & updates which are not themselves in violation of Apple’s (perhaps questionable) policies, but rather merely allow access to [...]

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Although short on details, several published reports appear to confirm what Rumors has been reporting for some time now: that Apple and Verizon, who originally rejected a partnership with Infinite Loop on the original iPhone in what is widely considered one of the cellular provider’s biggest mistakes of all time, are in talks to deliver [...]

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The grapevine widely predicted that Apple, Inc. (AAPL)’s second quarter financials would “beat the Street” — but even some of the more optimistic predictors, Rumors included, were hesitant to suggest numbers quite as enthusiastic as they believed were possible. We need not have been so conservative; sales in every area were ahead of expectations and [...]

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In a highly anticipated announcement & analyst/investor conference call later this afternoon, Apple Inc. will disclose their second quarter financial numbers and answer long-standing questions about the performance of the company’s business under the most challenging (external/marketplace) conditions in the company’s history even as it offers its strongest line-up of products in that history….read on [...]

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Apple on Wednesday seeded a third beta of iPhone OS 3.0 to developers with numerous unannounced/under-the-hood changes (which we will be detailing in coming days) as well as a handful of specific improvements developers have been asked to test….

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