Tag Archives: cupertino

Apple is working with AMD on several prototype Macs, but will they see the light of day?

Reliable sources have reported on prototype Mac motherboards based on Advanced Micro Devices (AMD) chipsets being tested in Cupertino for years, but so far none have seen the light of day. One recent rumor even suggests the current Macbook Air was planned around AMD’s “Llano” platform but switched to an Intel alternative at the last minute. Will the latest generation of prototypes be any different? Read more

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Apple appoints Levinson to Chair its Board, Disney CEO Iger as newest member

Apple announced today that it is appointing multi-industry giant Art Levinson as Chairman of the Board, and added Robert Iger, CEO of the Walt Disney Company, as the board’s newest member.

With this move, insiders at the Executive Suite say that Apple’s corporate structure will get a big boost on both the traditional fronts and many unique new ways of moving Infinite Loop’s business forward with unparalleled strength of innovation and fresh perspectives as Levinson is known for having a foot firmly planted in both of those starkly different worlds simultaneously — and with Iger’s addition to the Board, Apple’s growing ties with Disney are cemented and that will be hugely important for the company’s next big strategic move: AppleTV. Read more

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October 20th Apple Event preview

Steve Jobs will once again take to the stage tomorrow, Wednesday October 20th at the “Town Hall” on Apple’s Infinite Loop campus in Cupertino, California to unveil a new round of products and technology previews with his infamous headline-grabbing presentation style. What will be announced? Grapevine consensus appears to have a firm grasp of the big picture, but as to the details….

With a few notable exceptions (the small number of people working on certain projects within Mac OS X 10.7 “Lion,” internal code name ‘Barolo,’ force us to sit on details of those projects until after the Event when even if those projects aren’t mentioned during the Event, they will be known to a wider group within Infinite Loop and leaks can no longer be tied so easily to our sources), what we’ve been told by some of our oldest and most reliable contacts in Cupertino comports very closely with the grapevine’s consensus of what to expect tomorrow:

*Mac OS X 10.7 “Lion” as hinted by Apple’s logo for the Event:

Apple's Back to the Mac October 20th Apple Event logo

….Lion is a collection of long-standing projects, many of them held back from the Leopard and Snow Leopard development cycles because they were too ambitious and too out of sync with Apple’s priorities at the time to make the cut for those releases. Read more

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Apple schedules Mac-focused Media Event October 20th

Back to the Mac.

Apple has sent out press invitations for a Media Event one week from today on October 20th that will be focused on the Mac, to be held at 10AM in Apple’s headquarters in Cupertino.

As is typical for Apple, they have included a clue in the promotional image, a Lion peaking out from behind a tilted Apple logo. Taking that in combination with the tagline for the event, “Back to the Mac.”, it’s likely that Apple will at least offer a preview of Mac OS X 10.7 codenamed “Lion”, though a release is probably still months away.

Apple’s notebook lineup is also due for a refresh, particularly the Macbook Air which has been neglected for quite some time, and has been the subject of rumors concerning a potential shrink from the 13.3″ form factor down to a netbook-like 11″ screen. Read more

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WWDC 2010 Preview

Today, Apple will present several new products to its third party developer community…and through the tremendous press scrunity — not to mention what Steve Jobs recently called (an undesirable) “nation of bloggers” (ahem) — by extension the larger world of its users, enthusiasts and curious potential ‘switchers.’

Some of them will be software, some will be hardware, but most if not all will likely manage to attract their own little cyclonic orbits of controversy.

Here are some of the grapevine’s expectations; stay with us over the week ahead for post-event analysis and fresh dirt on what’s next from Infinite Loop. Read more

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Apple announces iPhone OS 4.0 event

iPhone OS 4 Preview Event

Just days after the successful launch of the iPad, Apple sent out invitations for a media event at their Cupertino headquarters scheduled for April 8th, at 10:00 AM Pacific Time. The invite banner, which can be seen above, leaves no doubt that the company will be previewing the next major version of their mobile operating system, iPhone OS 4.0.

Apple is widely expected to unveil new multitasking capabilities along with a user interface refresh. One feature nearly certain to appear in the new iPhone OS was promised to a concerned customer by Steve Jobs himself in an email sent from his iPad: a unified email inbox for the iPhone Mail application, similar to an identical feature found in the desktop Mac OS X Mail application. Read more

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Apple buys second ARM chip design firm, Intrinsity

Readers who have their ears to the grapevine will remember the excitement over Apple’s acquisition two years ago of PA Semi, which led directly to the production of its first in-house ARM CPU, the 1GHz A4 which is at the heart of every iPad.

Now, indications are that Apple has made a second acquisition to bolster its in-house ARM SoC development efforts: Intrinsity, formerly a close partner of major ARM manufacturer Samsung. What does this mean for the future of Apple’s iDevice hardware?

Among many other specialties in ARM SoC design, Intrinsity is well known for its engineering talents in the area of power efficiency optimization. Particularly for ultra-compact iDevices, power efficiency doesn’t just mean long battery life….it means that faster, more powerful ARM chips with higher clock speeds can be packed into the same package. Read more

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Major updates to Mac Pro and Macbook/Air/Pro lineups imminent

As Rumors has previously reported, a new generation of 32-nanometer Intel chips (Arrandale for mobile, Gulftown/Westmere-EP on the desktop) are ready for Apple to build several new Macs around. Several factors have kept Apple from being the first to adopt these chips, but sources now report that the time for their announcement is approaching.

Some widely published reports about the 2010 Mac Pro were based on information deliberately falsified by a single source, but other than the specific date given, much of the information that has been reported is essentially accurate: a new lineup of Mac Pros with a high-end 12-core (dual sockets, 6 physical/12 logical cores per chip) model have been under development in Cupertino for some time and are now close to being ready to ship. Read more

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Latest Mac OS X 10.6.3 beta suggests release imminent

A new test build of Mac OS X 10.6.3 has been seeded to developers, with known issues listed as “none.” This typically means that the build is a final test seed and barring major surprises, can be expected to be released in a matter of days. Read more

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It wouldn’t be January without….

….a little fireworks, Cupertino style.

In much of the media, Apple tablet rumors–and even its quarterly financial results–are showing up even more intensely than anything the company has brought to market before. Obviously, that’s saying something. But in those same media, that sentence would more commonly have ended with something more like “the run-up to the Super Bowl.” It’s little secret to most of this site’s readers that for the Mac community, the frantic run-up to an Apple Event makes the circus of a Super Bowl look like a well-mannered sit-down for British tea and crumpets.

Our January 27th Apple Event coverage starts with an overview and some analysis of the quarterly financial results that the company just announced this evening. Read more

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What’s next for iMac and Mac Pro?

Right now, the Core i7 iMac is the king of Apple’s hill — and a growing dominant force in the market generally as its remarkable value equation becomes more widely understood, offering ~35% better performance than the i5 model (due to the lack of HyperThreading which allows two threads to run on each core, making the CPU considerably more efficient) for only $200 more. It even rivals and sometimes exceeds the performance of the Mac Pro by nature of its more advanced Lynnfield CPU which can “turbo” to higher clock speeds, up to 3.46GHz, than the Gainestown Xeon chips in the Pro when only 1 or 2 cores are active. Gaming is a perfect example of where this can be particularly beneficial. Read more

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Will the ‘iTablet’ run iPhone OS or Mac OS X 10.6 Snow Leopard?

As “iTablet” (Macbook Touch? iPhone Cinema?) rumors have reached a fever pitch in recent days thanks to several disclosures and leaks by third parties privy to late-stage prototypes of the device, speculation has mounted as to which variant of OS X it will run — will it be an iPhone (ARM CPU, iPhone OS) or a Mac (Intel processor, OS X 10.6 Snow Leopard)?

The most difficult part of answering this question, for even the most well-informed and -connected of insiders, is that Apple has explored both possibilities and has been extensively revamping countless elements of the Snow Leopard interface to make multi-touch input more practical. One way or another, Macs will eventually adopt multi-touch displays; it’s just a matter of when and what models, at what price ranges. Read more

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Reader Q&A: What are Apple prototypes like?

From time to time, we select a few reader questions to answer as best we can, and today’s comes from Kyle.

Kyle: On your site, you often mention prototypes of Apple devices. I’m kind of curious how Apple works their prototype process. What do the prototype devices look like in the semi-finished state? Do they look like pieces of hardware slapped together by a sloppy DIYer or like the polished devices that we know Apple is famous for?

First, thanks to Kyle for writing in and asking your question. We’re always happy to part the veils of the rumor-mongering process when we can, and give our readers further insight into what it’s like to have unique access & insight into the goings-on at Infinite Loop. Read more

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New Snow Leopard seed, 10A394 released via Software Update

Today Apple released Snow Leopard developer seed 10A394 through the Software Update system. This is the first Snow Leopard seed to be released in an “update” form through Software Update rather than as a complete separate build from the Apple Developer Connection website.

The download weighs in at 655MB, and requires that build 10A380 already be installed. Apple claims the new build contains the old standby of “general operating system fixes for stability, compatibility and security”, and users are reporting that the new Dock Exposé feature works now.

Rumors’ own beta/nightly-build aficionados and the usual suspects on the grapevine will be spending extensive hands-on time with Mac OS X 10.6 build 10a394 in the hours and days ahead; expect further related posts both on our web site and via our Twitter feed (@MacOSRumors) as information becomes available to us. Read more

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Safari 4 faster, more stable on Snow Leopard than 10.5.x

Though many readers have reported the problems with Safari 4.x on Leopard, few of the same issues were reproducible by testers/developers and sources who have hands-on access to the latest post-WWDC builds (10a380 and later) of Snow Leopard.

We’ve noted the considerable boost to Safari 4 performance that users of Mac OS X 10.6 build 10a380 have experienced in previous posts to our Twitter feed, and it would appear that a similar difference applies to many of the stability problems readers have been reporting with 10.5.x, even after the recent Safari 4.0.1 Update is applied.

In fact, in several cases, it would appear that v4.0.1 actually made some of these issues worse. Paradoxically, though the 4.0.1 Update package is not available for Snow Leopard (requires 10.5.7) and 10.6 is still almost three months away from release with plenty of system-level bugs left to be fixed, virtually all testers we talked to were left scratching their heads in surprise when attempts were made to reproduce the widely reported crashes/misbehavior on 10a380 or more recent builds. Read more

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