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October 20th Apple Event preview

Steve Jobs will once again take to the stage tomorrow, Wednesday October 20th at the “Town Hall” on Apple’s Infinite Loop campus in Cupertino, California to unveil a new round of products and technology previews with his infamous headline-grabbing presentation style. What will be announced? Grapevine consensus appears to have a firm grasp of the big picture, but as to the details….

With a few notable exceptions (the small number of people working on certain projects within Mac OS X 10.7 “Lion,” internal code name ‘Barolo,’ force us to sit on details of those projects until after the Event when even if those projects aren’t mentioned during the Event, they will be known to a wider group within Infinite Loop and leaks can no longer be tied so easily to our sources), what we’ve been told by some of our oldest and most reliable contacts in Cupertino comports very closely with the grapevine’s consensus of what to expect tomorrow:

*Mac OS X 10.7 “Lion” as hinted by Apple’s logo for the Event:

Apple's Back to the Mac October 20th Apple Event logo

….Lion is a collection of long-standing projects, many of them held back from the Leopard and Snow Leopard development cycles because they were too ambitious and too out of sync with Apple’s priorities at the time to make the cut for those releases. Read more

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Apple buys second ARM chip design firm, Intrinsity

Readers who have their ears to the grapevine will remember the excitement over Apple’s acquisition two years ago of PA Semi, which led directly to the production of its first in-house ARM CPU, the 1GHz A4 which is at the heart of every iPad.

Now, indications are that Apple has made a second acquisition to bolster its in-house ARM SoC development efforts: Intrinsity, formerly a close partner of major ARM manufacturer Samsung. What does this mean for the future of Apple’s iDevice hardware?

Among many other specialties in ARM SoC design, Intrinsity is well known for its engineering talents in the area of power efficiency optimization. Particularly for ultra-compact iDevices, power efficiency doesn’t just mean long battery life….it means that faster, more powerful ARM chips with higher clock speeds can be packed into the same package. Read more

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