Of greatest interest to most Mac fans will be the iPhone, though with iPhone released just before the close of their third quarter July 1st we will get but a small glimpse of potential sales and revenues from our favorite new iDevice. With all the flurry of attention to details both large & small surrounding the iPhone, it would be easy to forget the upgraded MacBook Pro and Final Cut Studio both released last quarter. All three are worthy additions to the Apple family that should help Apple continue its steady growth in recent months.
With this year’s second quarter outdoing last year’s counterpart by an 88% growth rate, we can only hope the numbers are indicative of future growth. Last quarter Apple saw a gross of $5.25 billion, netting $770 million in profit. 1,517,000 Macs and 10,549,000 shipped last quarter, showing a growth rate of 36% for Macs and 24% for iPods.
Even with the iPhone and its amazing potential now available to lure more dollars from consumers wallets, iPods are not likely to go out of style anytime soon, despite the relatively slow pace of upgrades. Possibly due to the 24 month accounting cycle for iPhone and Apple TV sales, which are tracked uniquely compared with other Apple products….Peter Oppenheimer, Apple’s chief financial officer has advised a conservative growth projection. In his words, “Looking ahead to the third fiscal quarter of 2007, we expect revenue of about $5.1 billion and earnings per diluted share of about $.66.”
Two year contracts for iPhone users necessitate the 24 month revenue tracking for absolute accuracy, meaning that iPhone sales’ contribution to earnings numbers will be less immediate — though no less impressive. iPhone’s first upgrade should help lift the numbers even higher, even if the effect is a bit delayed. Stay tuned for more about Apple’s upcoming quarterlies announcements in the days ahead!