A post over at TechCrunch details what may be a new policy change for iPhone Apps containing sexual content. The developer of the “Wobble iBoobs” App claims to have received a letter from Apple explaining that the app has been pulled from the store due to customer complaints.
Update: A reader has pointed out that the Wobble iBoobs App does not include content of any kind, and only modifies user-supplied photos.
The search field in the desktop iTunes application still auto-completes the Wobble iBoobs name when searching the App Store, but the search itself returns no results, suggesting it has indeed been pulled months after it was approved.
Several other iPhone Apps containing sexual content are said to be missing, while others remain on the App Store.
The release of iPhone OS 3.x brought with it a rating system to deal with content that some users or parents may find objectionable, but this incident serves as a reminder that the App Store is Apple’s playground, and the rules can change at any time.