Monthly Archives: March 2012

By Staff | Published: March 7, 2012

Apple releases new Apple TV hardware with 1080p support

Rumors of an Apple designed TV may have been set back today, after Apple unveiled an upgrade to their already wildly successful Apple TV set top box, this time with 1080p HD support. Read more

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By Staff | Published: March 7, 2012

Apple drops iPad 2 price to $399

Alongside the introduction of the ‘new iPad’, this morning Apple dropped the price of the previous generation iPad 2, which now starts at $399 for the 16GB Wi-Fi version and $529 for the 16GB 3G-capable version.

Apple’s strategy of keeping the previous iPhone hardware model around and selling it at a discount has made it possible for the company to compete in the lower end of the prepaid cellphone market, with AT&T going so far as to offer the iPhone 3GS for free on contract.

While we don’t expect the iPad 2 to be free any time soon, it will be immediately more attractive to tablet buyers who may have been eyeing an Android device like the Kindle Fire. Read more

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By Staff | Published: March 7, 2012

Apple unveils ‘the new iPad’

The Apple event this morning took the wraps off what is now known to be the “iPad”, which is literally the name of the 3rd generation iPad hardware. Not iPad 3, not iPad HD, or iPad 2S, just “iPad”.

We’re sure the story behind that name will unfold in the coming days, but the hardware itself is close to what we expected: a near identically sized evolution of the existing hardware, with a retina screen, a more powerful processor and GPU, and more RAM. Read more

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