Category Archives: Apple Events

By Staff | Published: November 15, 2010

Apple posts iTunes teaser front and center on Apple.com

Apple.com

Apple has replaced the front page of Apple.com with a teaser for something iTunes-related due to happen tomorrow morning, Tuesday, November 16th.

In large bolded text, the page reads “Tomorrow is just another day. That you’ll never forget”. Under that text is a curiously worded invitation to check back Tuesday for an “exciting announcement from iTunes”.

And under the text are 4 clocks each showing a different time from California, New York, London and Tokyo, which could be a clever way for Apple to announce that whatever is going to happen tomorrow, will happen at 10AM Eastern Time, but will be relevant for everyone around the world, at least in markets which currently have an iTunes Store.

Apple would not make such a big deal out of releasing iOS 4.2, however they would make a big deal out something like cloud based iTunes streaming or a subscription music service. Read more

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By Staff | Published: October 20, 2010

FaceTime comes to the Mac

FaceTime
Facetime for Mac

Facetime for Mac

Apple used todays Media Event to announce FaceTime for Mac OS X, allowing interoperability with “19 million other devices” that support the video calling system. The new software is available only for Macs running OS X 10.6.4, and is available today as a beta from Apple’s website.

During the event, Jobs referred to FaceTime as the “first video calling on mobile devices”, which of course is not true, but we have no doubt it is the first built in video calling system that people will actually use, particularly if they can communicate with people back at home using Macs and potentially other desktop or laptop computers.

Though FaceTime for Mac beta is a separate application, much of the core functionality is shipped inside the .App bundle as Frameworks which will likely be included in a future Mac OS X update as system wide frameworks. Read more

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By Staff | Published: October 20, 2010

Redesigned Macbook Air unveiled

Macbook Air

Twins

Macbook Air got a complete overhaul today; gone are the slow storage options, the single screen size and the flip out door for ports, in their place we have 2 new models with updated specs and lower prices.

Before we get to the specs though, Jobs made an interesting statement during the presentation, he called the new Air “the future of notebooks”. We could write that off as marketing speak, however an even stronger statement is now prominently displayed on the Macbook Air product page, which you can see below:

Next Generation of Macbooks

Next Generation of Macbooks

The Next Generation of Macbooks. It’s hard to take that any other way so we’ll just say it, Apple plans to replace the white macbook line with these new Air devices at some point in the near future. Read more

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By Staff | Published: October 19, 2010

October 20th Apple Event preview

Steve Jobs will once again take to the stage tomorrow, Wednesday October 20th at the “Town Hall” on Apple’s Infinite Loop campus in Cupertino, California to unveil a new round of products and technology previews with his infamous headline-grabbing presentation style. What will be announced? Grapevine consensus appears to have a firm grasp of the big picture, but as to the details….

With a few notable exceptions (the small number of people working on certain projects within Mac OS X 10.7 “Lion,” internal code name ‘Barolo,’ force us to sit on details of those projects until after the Event when even if those projects aren’t mentioned during the Event, they will be known to a wider group within Infinite Loop and leaks can no longer be tied so easily to our sources), what we’ve been told by some of our oldest and most reliable contacts in Cupertino comports very closely with the grapevine’s consensus of what to expect tomorrow:

*Mac OS X 10.7 “Lion” as hinted by Apple’s logo for the Event:

Apple's Back to the Mac October 20th Apple Event logo

….Lion is a collection of long-standing projects, many of them held back from the Leopard and Snow Leopard development cycles because they were too ambitious and too out of sync with Apple’s priorities at the time to make the cut for those releases. Read more

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By Staff | Published: October 13, 2010

Apple schedules Mac-focused Media Event October 20th

Back to the Mac.

Apple has sent out press invitations for a Media Event one week from today on October 20th that will be focused on the Mac, to be held at 10AM in Apple’s headquarters in Cupertino.

As is typical for Apple, they have included a clue in the promotional image, a Lion peaking out from behind a tilted Apple logo. Taking that in combination with the tagline for the event, “Back to the Mac.”, it’s likely that Apple will at least offer a preview of Mac OS X 10.7 codenamed “Lion”, though a release is probably still months away.

Apple’s notebook lineup is also due for a refresh, particularly the Macbook Air which has been neglected for quite some time, and has been the subject of rumors concerning a potential shrink from the 13.3″ form factor down to a netbook-like 11″ screen. Read more

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By Staff | Published: September 1, 2010

Apple updates iPod Touch with cameras, Facetime

The new 2010 iPod Touch has been revealed, including features that were expected but not included on the 2009 model.

4th Generation iPod Touch

4th Generation iPod Touch

At just 7.2mm thick, the new Touch has shed some of its bulk including that rounded back many users complained about. A new microphone is included to support FaceTime, but should also work with other applications on the App Store.

As expected the new iPod Touch is running on Apples A4 processor just like the iPad, iPhone 4, and newly released AppleTV. While Apple doesn’t like to publicize the amount of RAM in iOS devices, the current generation iPhone has 512MB so that would be a safe bet for the iPod Touch.

Apple also gave the new touch a significant screen upgrade: Apple’s Retina display at 960×540 resolution. Read more

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By Staff | Published: September 1, 2010

New AppleTV loses the Hobby, gains streaming and TV rentals

Apple has finally taken the Apple TV out of ‘hobby’ status and loaded it up with features that will appeal to a wider audience.

2nd Generation AppleTV

2nd Generation AppleTV

The new AppleTV model shrinks from 7″ square, for the previous model, to just 3.9″ square and slightly less than 1″ tall. In sharp contrast to the older model, which was essentially a Mac running special software, the new AppleTV is an iOS device running on Apple’s own A4 ARM processor.

The move to an ARM processor means the new AppleTV is much cooler and more power efficient than the older model. Note that the new AppleTV does not have an App Store at this time, though it is nearly certain that it will be jailbroken at some point. Read more

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By Staff | Published: September 1, 2010

Apple announces new iPod Shuffle, Nano

Apple’s 2010 music event brought a number of welcome updates to most of the models in the iPod lineup. The shuffle has regained the buttons that were removed in the 3rd generation models, the nano became much smaller and gained a clip much like the shuffle has, and the nano also became an iOS device complete with a multitouch screen.

4th Generation iPod Shuffle

4th Generation Shuffle

Apple’s 4th generation iPod Shuffle returns to a more square form factor and regains the buttons that were completely removed from the 3rd generation.

Storage available for songs is still 2GB, and pricing is still $49.

Genius mixes are now available on the iPod Shuffle as well as multiple playlists.

The VoiceOver assist features are still present, including a new VoiceOver button on the top edge. Read more

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By Staff | Published: July 15, 2010

The July 2010 press conference

To our knowledge this has not happened since Steve Jobs took back the reigns in 1997: Apple has scheduled a press conference for Friday, July 16th, seemingly without a new product to announce.

The safe bet here is that Apple intends to address complaints about potential antenna problems on the new iPhone 4, however the main software “fix” the company intends to provide has already been set loose in the wild with iOS 4.0.1 released just moments ago. This new build of iOS includes a change in the way the device calculates signal strength for display, and also makes the smallest 3 display bars appear larger as you can see below.

iOS signal display change

Old display on top. Credit: Engadget

Of course, the web is boiling over with guesses about what else Apple plans to do to address the antenna issue, as well as alternate explanations for why Apple would call a press conference like this. Read more

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By Staff | Published: June 7, 2010

Apple announces iPhone 4, iOS 4, iMovie

Steve Jobs delivered Apple’s 2010 WWDC keynote today, announcing a new iPhone, a number of new iPhone apps, and updated device and App Store sales data.

First things first, the new iPhone. Apple has named it iPhone 4, and it looks exactly like the leaked prototype everyone has already seen. It will be available in black and white, at the same price points as the current 3GS: $199 for 16GB, $299 for 32GB. There is no 64GB model at the moment. They’ve also dropped the 3G model completely, and the 8GB 3GS is now available for $99.

iPhone 4

iPhone 4

Current iPhone users can upgrade to the new device for the retail price as long as their contract expires some time in 2010, though you must agree to another 2 year contract. Read more

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By Staff | Published: June 7, 2010

WWDC 2010 Preview

Today, Apple will present several new products to its third party developer community…and through the tremendous press scrunity — not to mention what Steve Jobs recently called (an undesirable) “nation of bloggers” (ahem) — by extension the larger world of its users, enthusiasts and curious potential ‘switchers.’

Some of them will be software, some will be hardware, but most if not all will likely manage to attract their own little cyclonic orbits of controversy.

Here are some of the grapevine’s expectations; stay with us over the week ahead for post-event analysis and fresh dirt on what’s next from Infinite Loop. Read more

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By Staff | Published: April 8, 2010

iPhone OS 4.0 Summary

Today’s iPhone OS 4.0 preview included plenty of new features that have been requested by developers and users alike. We’ll run through a quick summary of the major additions to the operating system and go in-depth as more information becomes available.

One of the biggest features that Apple has now added to iPhone OS 4.0 is multitasking, implemented in a way that prevents Apps from draining the battery or slowing performance. Apple listed 7 core functions that would be provided by APIs for use by developers:

  • Background Audio
  • Voice over IP
  • Background location
  • Push notifications
  • Local notifications
  • Task completion
  • Fast app switching

Applications that were demoed performing functions in the background include Skype, which allowed a call to remain connected, Pandora, which kept streaming audio running, and TomTom which continued to provide turn-by-turn directions even after the user had switched away from the App itself. Read more

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By Staff | Published: April 5, 2010

Apple announces iPhone OS 4.0 event

iPhone OS 4 Preview Event

Just days after the successful launch of the iPad, Apple sent out invitations for a media event at their Cupertino headquarters scheduled for April 8th, at 10:00 AM Pacific Time. The invite banner, which can be seen above, leaves no doubt that the company will be previewing the next major version of their mobile operating system, iPhone OS 4.0.

Apple is widely expected to unveil new multitasking capabilities along with a user interface refresh. One feature nearly certain to appear in the new iPhone OS was promised to a concerned customer by Steve Jobs himself in an email sent from his iPad: a unified email inbox for the iPhone Mail application, similar to an identical feature found in the desktop Mac OS X Mail application. Read more

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By Staff | Published: January 27, 2010

Apple unveils the iPad

The long awaited device will be available in multiple models, both with and without unlocked 3G hardware, and will be available in 60 days for the Wi-Fi models, 90 days for the 3G models. The shipping hardware closely resembles some of the prototypes we’ve seen in the past few months, and exactly matches some leaked photos that turned up just today at a message board on the Chinese site “Weiphone”.

iPad

The device itself is 9.56″ tall, 7.47″ wide, and 0.5″ at its thickest point. Weight is a super-light 1.5lbs for the Wi-Fi model and 1.6lbs for the 3G model.

The entire front face is optical quality, oleophobic glass, just like the iPhone, and features just one single home button on the bottom face, but does include both a volume rocker and a mute button on the side, and the classic power button on the top edge. Read more

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By Staff | Published: January 27, 2010

Tablet event LIVE

Unfortunately, Cover It Live is under heavy load, or attack, or just simply broken. We’ve enabled a twitter feed below:

If you can’t see the feed, please enable javascript or check twitter directly. The updates are not automatic, so please refresh to get new messages

getTwitters(‘tweet’, {
id: ‘macosrumors’,
count: 650,
enableLinks: true,
ignoreReplies: true,
clearContents: false,
template: ‘”%text%” %time%‘
});
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